The Behavior of Broadus
by Matt Almos, Albert Dayan, Carolyn Almos, Jon Beauregard, Brendan Milburn

The Behavior of Broadus Book Cover
The Behavior of Broadus Cover

Highlights

120 mins 1950s Ensemble Cast Unit Set/Multiple Settings Period Costumes

Synopsis

The Behavior of Broadus is the incredible sort-of-true story of John Broadus Watson, father of behaviorism and modern advertising.

He has the power to control your brain.

Indeed, we suspect he’s making you read this right now.

This Mad Men -esque dark comedy puts the origins of our pop culture consumerist society under a satirical magnifying glass.

Press Reviews

"Triumphant... As delightfully self-assured as it is comically self-referential, made up of equal parts whimsy, wacky, profane and profound, this cracked experiment in satirical musical development is a wickedly entertaining watershed."

— Los Angeles Times, Read More

"The Behavior of Broadus is the most audacious, provocative, entertaining, original musical to premiere in LA since 2008’s Bloody Bloody Andrew Jackson... Few musicals offer as much food for the mind."

— Arts In LA

"A darkly funny, oddly joyful musical... this piece is a transcendent breakthrough... This is LA’s intimate theater at its complicated best. Don't miss this one."

— KCRW

"A delightfully twisted musical... The book slyly references pop culture, skewers psychological and scientific hauteur, and takes a swipe at the unending American obsession with product."

— Stage Raw

"It’s a startlingly refreshing blend of the American gumption of Oklahoma! and the satire of Urinetown... a great escape and mandatory viewing for anyone interested in musical theater."

— Stage and Cinema

Characters

Character
Mary Watson
Little Albert
Whitey
Emma Watson
Phil The Rat
Jacques Loeb
William Mcdougall
Rosalie Raynor
Dean Stevens
Chorus
John Broadus Watson

Videos

Capital Stage's cast discusses The Behavior of Broadus

Publication

ISBN-13 9780573706103
ISBN-10 0573706107

The Behavior of Broadus is a play written by Matt Almos and published by Concord Theatricals .

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Performance Rights

Available for Licensing
Amateur Only
Fee: Licensing fees and rental materials quoted upon application.
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