So you’ve fallen in love with a script no one’s ever heard of—and now you have to convince your theatre board to say yes. 😅
Pitching a lesser-known play can feel risky, especially when your board is used to safe bets and big-name titles. But don’t worry—great storytelling doesn’t need brand recognition, and you can win them over.
Here’s how to make a confident, compelling pitch that gets people as excited as you are.
1. Start With the Why
Boards want to know: Why this play? Why now?
Lead with your passion, but ground it in purpose:
- Does it offer something your typical season doesn’t?
- Does it reflect your mission or values?
- Will it engage a new audience or community?
Example:
"This play gives voice to a story we rarely see on our stage—and it fits our goal of programming more diverse voices."
2. Frame the Familiar
Even if the title isn’t well-known, the themes might be:
- “It’s a modern take on family dynamics like August: Osage County.”
- “Fans of The Laramie Project will connect with this piece’s documentary style.”
- “Think Noises Off, but with a queer twist.”
Give your board a reference point. Help them understand what the audience experience feels like.
3. Highlight the Practical Perks
Less famous doesn’t mean less feasible! In fact, many lesser-known plays have big production benefits:
- Small cast = easier scheduling and lower costs
- Minimal set = less strain on tech and design
- Fewer licensing restrictions or lower royalty fees
- Flexible casting = inclusive options
Show them how this play is a smart, scalable choice.
4. Back It Up With Buzz
If the play’s been produced elsewhere, pull out:
- Positive reviews from festivals or regional theatres
- Quotes from critics, educators, or audience members
- Awards, grants, or notable workshops
No press? No problem. Share why you believe in it—and offer to bring a staged reading or video excerpt.
5. Bring Visuals or a Short Reading
Words on paper don’t always sell the story. Help the board see the potential:
- Read a compelling scene aloud with actors or students
- Show photos or short clips from other productions
- Share your early design ideas or inspiration board
You’re pitching an experience, not just a title.
6. Offer a Safety Net
Make your board feel safe saying yes:
- Pair the lesser-known play with a more familiar title in the season
- Build an audience engagement plan (talkbacks, educational outreach, partnerships)
- Commit to a modest budget or scale the production to your venue size
Bonus tip: Offer to lead the charge. Show them you’ve thought this through—and you're ready to make it happen.
7. Tell the Story Behind the Story
Sometimes what sells a script isn’t just the plot—it’s the playwright’s journey, the historical context, or the message.
Dig into:
- Why this script was written
- What it reflects about today’s world
- What kind of conversations it will spark in your audience
If you’re excited, that energy is contagious.
TL;DR: Passion + Preparation = A Yes
Pitching a lesser-known play takes extra legwork—but when done well, it can lead to an unforgettable production.
With the right story, smart framing, and a little theatrical flair, you’ll give your board something to believe in.
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Tags: play selection, pitching plays, theatre board, directing tips, season planning, hidden gem scripts, lesser-known plays, community theatre
