It Pays to Advertise
by Walter Hackett, Roi Cooper Megrue

It is all about the son of a wealthy soap magnate.

The young man has not found ambition necessary, but his father wishes to make a man of him, so he conspires with his secretary, a sprightly young lady, to win the young man's affections, whereupon the father will assume the part of the stern parent and turn his offspring from the door.

The young man happens to be filled with unsuspected grit, and meeting with the publicity agent of a defunct musical show, Rodney Martin quickly decides to enter business and show his father that he is, indeed, a chip off the old block.

Scarcely knowing that there is another business in the world but that concerned with soap, Rodney gets the idea of becoming a soap magnate himself, and beating the "trust," which happens to be his father.

After a series of absurdly funny adventures the old man becomes convinced that advertising pays, and ere the final curtain Rodney finds himself rich as well as married to the girl he loves, and his father the most ardent advocate of the value of publicity.